Ideas and Trends in Modern Business
A is for Algae
Move over olive oil, algae is coming for you; according to Snaxshot, the zeitgeisty food and drink newsletter, it’s the “new oil rush”.
B is for Bagel
New York City-style bagels are making it big in the UK right now. And it’s not like London bagels are going anywhere either.
C is for Culinary Couture
Over the past couple of years, the intersection of food and fashion has been getting more obvious.
D is for Dupes
Recently the so-called “dupe economy” has taken off; content creators are sharing tips for bagging budget items across social media.
E is for Energy Drinks
Not the sugary ones. Lots of new independent energy drink brands are packed with plant protein and ingredients that boost your immune system.
F is for Fishing
Fishing is increasingly catching on with younger people. (even those living in cities and casting into canals and ponds).
G is for Gym Culture
Gyms have seen a massive bounceback since the global pandemic and lots of new clothing brands have been looking to take advantage.
H is for Hype
Inflatable fashion is blowing up – balloon artists in particular – with fashion houses and musicians leaning into the trend.
I is for Inflatable Fashion
No longer restricted to streetwear, hype business models are everywhere – from drops and raffles to waiting lists and limited supply.
J is for Jelly
Jelly artists are popular not only across social media, but also at art and fashion events, making it an industry almost unto itself.
K is for Kitchenware
Kitchen and tableware brands are increasingly becoming big business, with lots of new brands launching in this space.
L is for Low-Fi
From websites to branding and design, the lo-fi aesthetic is back, with nostalgia for the early internet a contributing factor.
M is for Magic
You might have come across the new generation of magicians taking old tricks and making them their own across social media.
N is for Non-Alcholic
It’s an obviously booming market, moving from niche to mainstream, but there’s still plenty of space for new ideas and brands.
O is for Oral Luxury
Toothpaste,mouthwash, breath sprays: oral
hygiene brands are increasingly becoming luxury goods(yes, really).
P is for Podcasts
New podcasts keep on coming. It might be harder to make money from them, but there are still fresh opportunities to stand out.
Q is for Quiet Sustainability
With greenwashing rife, sometimes less is more when sharing your environmental efforts. Quiet revolutions can be effective, too.
R is for Rural
Rural farm influencers across social media are finding new ways to monetise their day jobs, beyond using their land.
S is for Showers
Brands are cleaning up thanks to #showertok. As a quick search on TikTok shows, Gen Z is obsessed with shower routines right now.
T is for Tooth Jewellery
More and more people are putting their money where their mouth is, whether it’s in the form of tooth gems or grills made with precious metals.
U is for Uniforms
Workwear studios focusing on sustainability and outfitting the contemporary worker are on the rise.
V is for Video Games
New opportunities abound in the huge and sometimes intimidating gaming industry — think illustrators rather than developers.
W is for Wigs
The fashion industry has always been interested in the transformative power of hair –and now increasingly in the new wave of wig artists.
X is for X-Rated
The new wave of brands centred around sex — there are lots — has never been more inclusive and destigmatized than right now.
Y is for Yarn
Deadstock yarn from overproduction in the fashion industry is becoming used much more by some forward-thinking brands.
Z is for Zits
New sticker brands playfully draw attention to something most people wanted to hide – zits – and include ingredients that help zap spots.
