Take an (Easy) Hike
Image: Marieke Macklon
Hiking doesn’t have to be hard, according to Emily Thornton and Lucy Hird, who set up TikTok account @softgirlswhohike in April 2023. Within two months, the idea had gone viral, since racking up 11 billion views and counting. The account shares tips and ideas for gentle hikes, accessible by public transport, across the UK. “We didn’t realise how many others felt the same way and needed a space that’s more inclusive,” says Thornton.
They run regular organised events, partnering with brands to cover the cost of insurance, mountain guides and marketing. This photo, taken by Marieke Macklon, is part of a partnership with hiking shoe brand Merrell.